There’s a sign above our kneading table that says “All We Knead is Love”.  While it might seem like fanciful marketing on the surface, there is some wisdom behind it.  One of our employees who went to Culinary School talked about how the first lesson they were taught in baguette making was that you can’t make a baguette while angry.  She talked about how easy it was to spot a loaf made by someone who was angry... it was completely flat and there were no beautiful, random air pockets inside the loaf because they had all been pounded out by the angry kneader.

While we all have days where we bring our fights from home to work or the days that we didn’t get enough sleep, by and large we love what we do.

There was a day last week where one of our bakers observed what was going on around him: one of the Customer Service staff was laughing with a regular customer, a kneader was carving a delicate design into a loaf and was totally immersed in the art, another kneader was singing the song playing in the bakery while they cut loaves from the large pile of dough, and the baker was telling a joke to the other kneader.  Everyone in the store was having a blast.

While we can’t scientifically prove that you can taste the love in a loaf of our bread, we hope that you enjoy it a little more knowing that a lot of joy goes into making it.

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Dominique Begnaud commented on 15-Sep-2009 09:25 PM

this is beautiful... the love of GH family